The biggest comms mistake African organisations make
It isn’t a bad logo. It isn’t the wrong colour palette or a clumsy tagline. It’s building a beautiful brand, then going…
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Tag: brand strategy
Your brand needs a comms strategy: five signs
If you’re reading this, at least one of these probably applies to you. You’re not short of effort. You post, you publish,…
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A communications agency is not a luxury.
There’s a common misconception that hiring a communications agency is a luxury. Something for big brands with big budgets, or a line…
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